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Persuasive Communication
Language: en
Pages: 372
Authors: James Brian Stiff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press

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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia
Persuasive Communication Skills
Language: en
Pages: 316
Authors: S. Steinberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1999-10-31 - Publisher: Juta and Company Ltd

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This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learnin
The Art of Persuasive Communication
Language: en
Pages: 252
Authors: Richard Storey
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997 - Publisher: Gower Publishing, Ltd.

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Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks
Persuasive Communication, Third Edition
Language: en
Pages: 383
Authors: James B. Stiff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-08-26 - Publisher: Guilford Publications

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Persuasive Communication
Language: en
Pages: 480
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Persuasive Communication and Drug Abuse Prevention
Language: en
Pages: 374
Authors: Lewis Donohew
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge

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The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibi
Business Express: Persuasive Communication
Language: en
Pages: 22
Authors: Mike Clayton
Categories: Business & Economics
Type: BOOK - Published: 2014-09-04 - Publisher: Pearson UK

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If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and careful
Persuasive Communication for Science and Technology Leaders
Language: en
Pages: 260
Authors: Stephen Wilbers
Categories: Technology & Engineering
Type: BOOK - Published: 2022-11-14 - Publisher: John Wiley & Sons

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PersuasiveCommunication for Science and Technology Leaders Explore this insightful guide to the development of persuasive leadership skills perfect for students
Persuasion in Advertising
Language: en
Pages: 246
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain a
FCS marketing communication L2
Language: en
Pages: 148
Authors:
Categories: Communication in marketing
Type: BOOK - Published: 2007 - Publisher: Pearson South Africa

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