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Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 1999-10-31 - Publisher: Juta and Company Ltd
This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learnin
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 1997 - Publisher: Gower Publishing, Ltd.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks
Language: en
Pages: 383
Pages: 383
Type: BOOK - Published: 2016-08-26 - Publisher: Guilford Publications
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Language: en
Pages: 480
Pages: 480
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Language: en
Pages: 374
Pages: 374
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibi
Language: en
Pages: 22
Pages: 22
Type: BOOK - Published: 2014-09-04 - Publisher: Pearson UK
If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and careful
Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 2022-11-14 - Publisher: John Wiley & Sons
PersuasiveCommunication for Science and Technology Leaders Explore this insightful guide to the development of persuasive leadership skills perfect for students
Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2004 - Publisher: Psychology Press
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain a
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2007 - Publisher: Pearson South Africa