Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Download Now
Author
Publisher Springer
Release Date
ISBN 3319051822
Pages 163 pages
Rating 4/5 (26 users)

More Books:

Social Media Marketing in Tourism and Hospitality
Language: en
Pages: 163
Authors: Roberta Minazzi
Categories: Business & Economics
Type: BOOK - Published: 2014-11-01 - Publisher: Springer

GET EBOOK

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
Social Media in Travel, Tourism and Hospitality
Language: en
Pages: 338
Authors: Evangelos Christou
Categories: Business & Economics
Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

GET EBOOK

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Language: en
Pages: 256
Authors: Ahmet Bulent Ozturk
Categories: Business & Economics
Type: BOOK - Published: 2022-03-31 - Publisher: Goodfellow Publishers Ltd

GET EBOOK

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the
Social Media in Travel, Tourism and Hospitality
Language: en
Pages: 338
Authors: Evangelos Christou
Categories: Business & Economics
Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

GET EBOOK

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris
Advances in Social Media for Travel, Tourism and Hospitality
Language: en
Pages: 330
Authors: Marianna Sigala
Categories: Science
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

GET EBOOK

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou
Tourism Marketing
Language: en
Pages: 784
Authors: Alastair M. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2022-03-30 - Publisher: Routledge

GET EBOOK

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along
Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations
Language: en
Pages: 426
Authors: Dhiman, Mohinder Chand
Categories: Business & Economics
Type: BOOK - Published: 2016-09-06 - Publisher: IGI Global

GET EBOOK

The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growt
Overtourism, Technology Solutions and Decimated Destinations
Language: en
Pages: 348
Authors: Azizul Hassan
Categories: Economic development
Type: BOOK - Published: 2021 - Publisher: Springer Nature

GET EBOOK

This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the presen
Tourism Marketing for Small Businesses
Language: en
Pages: 256
Authors: Steven Pike
Categories: Business & Economics
Type: BOOK - Published: 2018-02-22 - Publisher: Goodfellow Publishers Ltd

GET EBOOK

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building
ECSM2016-Proceedings of the 3rd European Conference on Social Media
Language: en
Pages: 568
Authors: Christine Bernadas
Categories: Reference
Type: BOOK - Published: 2016-06-21 - Publisher: Academic Conferences and publishing limited

GET EBOOK