Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Author | Rishi Raj Sharma |
Publisher | Emerald Group Publishing |
Release Date | 2021-05-05 |
ISBN | 1800712448 |
Pages | 280 pages |
Rating | 4/5 (47 users) |