Sustainability Marketing

Sustainability Marketing

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

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Publisher Emerald Group Publishing
Release Date
ISBN 1800712448
Pages 280 pages
Rating 4/5 (47 users)

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Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Pforzheim University, language: Engli